There is a frenzy in social media platforms today that involves the dumping of a bucket of ice on your head. Netizens and celebrities alike are taking on the challenge and this viral video is mainly created to raise awareness and funds for the ALS Association.

The ALS Association is an American not for profit organization that was created to promote awareness and advocacy for research and services for those who are suffering from the amyotrophic lateral sclerosis (ALS). Also referred to as the Lou Gehrig’s disease, this illness is categorized as a neurodegenerative disease with various causes and no known cure. When one is diagnosed with this disease, the patient will eventually lose muscle control that even swallowing and breathing become laborious.

The association has several chapters that are working in a certain area that eventually works under the same national umbrella and administration. With the viral ice bucket challenge going on right now, the organization has raised more than $70.2 million in donations in less than a month.