There is a frenzy in social media
platforms today that involves the dumping of a bucket of ice on your head.
Netizens and celebrities alike are taking on the challenge and this viral video
is mainly created to raise awareness and funds for the ALS Association.
The ALS
Association is an American not for profit organization that was created to
promote awareness and advocacy for research and services for those who
are suffering from the amyotrophic lateral sclerosis (ALS). Also referred to as
the Lou Gehrig’s disease, this illness is categorized as a neurodegenerative
disease with various causes and no known cure. When one is diagnosed with this
disease, the patient will eventually lose muscle control that even swallowing
and breathing become laborious.
The association has several
chapters that are working in a certain area that eventually works under the
same national umbrella and administration. With the viral ice bucket challenge
going on right now, the organization has raised more than $70.2 million in
donations in less than a month.