Cardiac Risk in the Young is a non-profit, charitable, humanitarian organization that helps in raising awareness in a wide range of cardiac-related disorders such as Coronary Artery Disease, Cardiac Myopathy, Myocarditis, Marfan Syndrome, Sudden Death Syndrome and Sudden Cardiac Death. Founded by Alison Cox in 1995 and headquartered in United Kingdom, the association initially promoted heart screenings and diagnostic exams for young people with a firm belief that considerable amount of good can be done if a cardiac condition is detected early.

Today, Cardiac Risk in the Young (CRY) works alongside family doctors and cardiologists in promoting and protecting the cardiac well-being of the young by implementing  good practices and constructing quality screening facilities committed to substantially reduce the number of sudden cardiac-related deaths among young children, adolescents and young adults all over United Kingdom.

Cardiac Risk for the Young holds ECG screenings in their clinics for individuals aged 14 to 35 years old. It sponsors a broad range of medical research, donates medical apparatus to health care institutions and supports the Olympic Medical Institute, CRY Centre for Sports Cardiology and CRY Centre for Cardiac Pathology. The charity also provides support to those families who have suffered losses from cardiac-related diseases through counseling groups and support networks. A number of the organization’s programs are funded by grants from the nation’s Department of Health.

On July 15, 2004, the organization launched the National Postcard Campaign, which aimed to highlight deaths of eight young individuals who suffered from undiagnosed fatal heart conditions by featuring their photographs every week. The initiative was commenced in Westminster’s Parliamentary Reception and has since then been re-launched in various regions of the country. Five years later, the postcard campaign was revised to 12 in a week and continues to provide awareness to people with regard to undetected heart problems.