They may be known globally for writing and performing award-winning music, but British alternative rock band Coldplay has more depth than just MTV appearances or sold-out concerts.

Made up of frontman and keyboardist Chris Martin, bass guitarist Guy Berryman, guitarist Jonny Buckland and drummer Will Champion, Coldplay has been one of the staunchest and most active supporters of Oxfam International. Oxfam, one of the world's largest non-profit organizations working with over 90 countries, aims to alleviate poverty, improve living conditions, attain equality and works against injustice through its many different programs.

Coldplay has been campaigning for Oxfam in over 50 countries, with a focus on the Make Trade Fair, which lobbies for change in trade laws that further put the poor at a disadvantage. The band's efforts have included meeting with local farmers and government officials alike in various countries to learn more about trade problems and how best to address these, a signature campaign that pushes the program and concert for Oxfam. Coldplay has also continued to encourage their fans and media supporters to take up the cause, proving that “Viva La Vida” can be more than just the lyrics to a top-rated song.