Rainforest Action Network (RAN) is certainly no slouch when it comes to protecting the rainforests and, in the process, challenging corporations in their impact on these ecosystems. One of its foremost victories, which also catapulted it into the national stage, was in organizing a grassroots campaign that resulted in Burger King's withdrawal from a $35 million beef contracts with the potential of adversely affecting Central American rainforests.

Indeed, RAN does not run away from worthy causes involving transformative policies in a wide range of industries, such as construction, automobile, and fashion, among others. The organization's key focus since its establishment in 1985 - its founders are Randy Hayes and Mike Roselle - has changed little but it has initiated great changes in societies where its dedicated staff members work.

RAN uses a wide range of approaches in initiating these positive changes, such as grassroots organizing, non-violent civil disobedience, and media stunts coupled with boardroom negotiations. The organization believes that change must happen on the inside and outside so that a meaningful impact can be made in the long run.