Sometimes, a tragic event becomes the inspiration for hope and such is the case with the Susan G. Komen for the Cure, also known as Komen. Established in memory of Susan Goodman Komen who died from breast cancer in 1980, the non-profit organization works "to end breast cancer forever".

Komen is the most famous breast cancer advocate in the world because of its high-profile campaigners, successful campaigns, and recognizable logo (i.e., the pink ribbon resembling a runner in motion). The logo not only establishes the brand but it also symbolizes the organization's largest fundraising event for breast cancer research and education, the Race for the Cure marathon.

The organization advocates for breast awareness among women, even among men, as the primary method for breast cancer management from risk reduction to treatment and prevention. In this line, Komen supports a wide range of programs from personal breast self-examinations and mammography to government spending on research for breast cancer.

While no cure for breast cancer has been discovered, the legacy of hope continues and it may well be one of the most important things for patients and their families.